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Formerly known as “The 66”, the trade fair is still Germany's biggest 50plus trade show. The best agers fair has already taken place for the 15th time in Munich. In 2017, it was held for the first time in two halls on 22,000 square meters on the grounds of Messe München in Riem.
For the exciting phase of life of the best agers, the LEIF provides visitors with suggestions, answers, solutions and orientation on three days for the exciting phase of life 50plus.
The four areas “Joy of life”, “Emotions”, “Inspiration” and “Freedom” present a total of 15 theme worlds. These include Health, Sports & Fitness, Mobility, Communication & New Media, Art & Culture, Tourism and Travel, Further Training & Competence, Housing, Fashion and Wellness & Beauty.
In addition to the numerous exhibitors from all worlds of feelings, the LEIF provides a varied and unique supporting and interactive program with talks given by experts, workshops, shows, events and celebrities in seven lecture rooms as well as four stages and several action areas.
Your advantage as an exhibitor: Free participation in the supporting program and free tickets for your customers. Highlights include our lecture room sponsorship as well as our new digital product TrustedTargeting powered by LEIF.
Be there and discover the exciting target group 50 plus for your company.
In the Exhibitor Shop, the exhibitors at the LEIF trade fair have the possibility to order online a wide range of services as well as advertising areas and marketing materials to prepare the best presence at the trade fair. From booth construction to technical facilities and all the way to ticket orders, exhibitors can order all services of Messe München and its service partners clearly arranged and user-friendly in the exhibitor shop.
You may also use the logos with your advertising materials. Various file formats are available for download here.
For three days, everything on the Munich exhibition grounds revolves around the 50Plus generation. Whether tourism, travel, leisure, hobby, health, but also sport, fitness and finance - all these topics have to be discovered at the trade fair "Die 66".
The LEIF team would be pleased to answer any questions you have about your exhibit.